Marketing-Management Consulting
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Beschreibung
Marketing-Management Consulting
1. Analysis of the marketing opportunities 2. Investigation and selection of target markets 3. Planning of marketing strategies: 3.1. Introduction of new products 3.2. Marketing strategies for the different phases in the product-life-cycle 4. Planning of marketing programs: 4.1. Planning and management of the distribution system 4.2. Planning of communication and Promotionmix 4.2.1. Planning of effective promotional programs 4.2.2. Planning and execution of direct marketing campaigns 4.2.3. Planning and execution of sales promotions 4.3. Structuring/planning of the sales management 5. Organisational implementation and management of marketing programs
1. Analysis of the marketing opportunities 2. Investigation and selection of target markets 3. Planning of marketing strategies: 3.1. Introduction of new products 3.2. Marketing strategies for the different phases in the product-life-cycle 4. Planning of marketing programs: 4.1. Planning and management of the distribution system 4.2. Planning of communication and Promotionmix 4.2.1. Planning of effective promotional programs 4.2.2. Planning and execution of direct marketing campaigns 4.2.3. Planning and execution of sales promotions 4.3. Structuring/planning of the sales management 5. Organisational implementation and management of marketing programs
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Marketing-Management Consulting
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